Mr. Shreeram V. Choudhary
Mr. Shreeram V. Choudhary is a commerce graduate from Rajasthan University. He started his career in textile trading and worked in this domain from 1977 to 2011. He later ventured into real estate development as a minority partner, collaborating with experienced professionals for a few years, before finally moving into tyre recycling, addressing the growing problem of landfill waste.
While overseeing the day-to-day operations of the firm, his focus is on the procurement of imported waste tyres, manufacturing high-quality products with an expanding product portfolio, ensuring timely supply to customers, increasing geographical reach, and managing finance, accounts, and banking functions. He also actively identifies and capitalizes on expansion opportunities.
Mr. Atul S. Choudhary
Mr. Atul S. Choudhary holds a Bachelor of Management Studies from Mumbai University, an MBA from Griffith University, Australia, and is a Certified Practicing Accountant (CPA) from Australia. He brings close to 20 years of executive leadership experience with Fortune 500 companies in Australia and the Pacific Islands, where he led the finance function for businesses with an annual turnover exceeding ₹800 crores. Throughout his career, he has been responsible for financial strategy, governance, commercial performance, compliance, cash flow management, and stakeholder reporting at an executive level.
After achieving success in the corporate world, he partnered to actively collaborate in the family business, contributing strategic and financial oversight remotely from Australia. Recognizing significant expansion opportunities, he relocated to India after two decades overseas to lead the business’s next phase of growth. He now oversees strategic direction, financial structuring, operational discipline, and expansion initiatives across the group.
His strong executive management background, combined with hands-on leadership and robust financial acumen, positions him to drive sustainable growth, strengthen internal controls, and enhance profitability. His global exposure, disciplined approach to governance, and proven track record in managing large-scale operations provide confidence in his ability to lead the business to new benchmarks of performance and long-term success.
